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Adwords Campaigns

What is PPC?

Google Adwords PPC

In October of 2016, Google started rolling out its expanded ads, doubling the size of the search engine ads, to make it more difficult for the public to tell advertising apart from organic listings. This means that PPC ads will be likely to displace organic rankings, taking up more space per page, and thus; getting a lot more views and clicks from online browsers. This change is a great opportunity for companies that do not have first page rankings to rise to the top using compelling, well-written ads that not only catch the eye of users, but encourage them to click on them.

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