Search Engine Marketing

Get instant online visibility, establish your brand and boost your website traffic through Google PPC services in Alberta.

Google Pay-per-Click Ads (PPC or Google Ads) campaigns allow your site to gain immediate online visibility and increase your website traffic while your organic rankings climb to page one.

When your prospective customers are looking for products or services online, they type up “keyphrases” or “keywords.” Then, search engines match those keywords with the websites that contain the most relevant information. For example, if you are looking for “printer repair in Calgary” using Google as your search engine, you will get a list of results that is composed of:

Search Engine Marketing

Get instant online visibility, establish your brand and boost your website traffic.

Google Pay-per-Click Ads (PPC or Google Ads) campaigns allow your site to gain immediate online visibility and increase your website traffic while your organic rankings climb to page one.

When your prospective customers are looking for products or services online, they type up “keyphrases” or “keywords.” Then, search engines match those keywords with the websites that contain the most relevant information. For example, if you are looking for “printer repair in Calgary” using Google as your search engine, you will get a list of results that is composed of:

four or less text ads

six or less shop ads

three places from Maps with the locations closest to your search

and 10 relevant content websites (you might see our client Cal-Imaging)

Your PPC ads are the first (typically four) listings you find in Google searches. Because they get a lot more visibility being on the very top, they drive a lot of traffic to your website and improve your branding with a high number of impressions. Your Google ads also provide potential customers with tidbits of key information about your business (address, phone, promotions, page snippets, and more). Unlike organic rankings, which can take months to climb to page 1 where your customers can actually find you, Search Engine Marketing allows you to create, modify and show ads in real time, giving you instant exposure and control over your campaign. And, as the name implies, you will only pay for every click your ad gets.

Paid Traffic is instant – once setup is complete, you will start getting qualified traffic to your site.
Paid Traffic is customizable – set your campaign location, set a daily budget, increase or decrease your budgets to boost your sales.

Want to learn more about Google Ads and what they can do for you? Give us a call today and we will help you find the right solution for your business.

Connect with us today to learn what Search Engine Marketing can do for your business.

Search Engine Marketing Case Studies