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Biggest Mistake Companies Make with their Domain Names

Many companies have their domain names registered by their website designer or IT staff. This is a big mistake. Should that staff member leave or your relationship with your web developer take a negative turn, you are at their mercy. Minimally, if your domain expires, your website and email may go offline causing a negative […]

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Why Good Unique Content Needs To Die

We always love Whiteboard Fridays here at Cardan Marketing in the marketing department…. here’s a recap of last Fridays edition… bit on the technical side but really good to watch and learn! “Why Good Unique Content Needs to Die”  

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Pinterest “Etiquette”

Did you ever notice companies displaying posters and tarpaulins of the products they sell? They do this to inform viewers of these products and how it can benefit them. However, the impact they create is limited to the areas where they are displayed. Did you ever notice companies displaying posters and tarpaulins of the products […]

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Does Your “Startup” Leave People Wanting More?

**Caution this post will make you hungry** We all know that first impressions count the most especially when you are building a startup business. But does your marketing strategy insure that you have left an impression that will last? **Caution this post will make you hungry** We all know that first impressions count the most […]

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Canadian Anti-Spam Law (CASL) explained

On July 1st, 2014 the Canadian Government put into effect the Canadian Anti-Spam Law (or CASL). Designed to reduce unwanted emails from your inbox, the new law ensures businesses properly broadcast their emails to interested customers, while not emailing others that do not On July 1st, 2014 the Canadian Government put into effect the Canadian […]

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New Air Hawk Website is here!

Cardan Marketing is proud to announce the launch of our newest website — www.airhawk.ca As part of our commitment to providing only the best-designed websites for our clients, we revamped Air Hawk Industries’ old website and created a better platform with additional resources, better tools, and a new and improved visual design Cardan Marketing is […]

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