What is Remarketing and how can it help me achieve my sales goals?

Nov 1, 2019 | Blog, Marketing Campaigns, Marketing Design, Marketing Tips | 0 comments

Once your website is attracting enough traffic on its own, a Remarketing campaign will follow up with visitors who have already shown interest in your products and services by seeking you online. Chances are, a high ratio of these users are in the market for the products and services that you offer. Thus, we can capitalize on that intent by reminding them of your competitive advantage. The best part is you only pay a small fee when your banner ad is clicked!

So, what is Remarketing?

Have you ever noticed the display ads that show up on search engines after you’ve searched for that specific product or service online? Remarketing or Retargeting, lets a company reach out to those prospective users who have already shown an interest in their products and/or services. Your remarketing campaign uses traffic data from your website to create highly targeted customer lists. It can also be used in conjunction with display and text ads, as part of a comprehensive Google Ads campaign.

How can Remarketing help me achieve my sales goals?

As a business, this is a pool of potential clients you definitely want to access as it increases your chances of acquiring and converting leads. It also reminds those users of products they might have forgotten about, giving them a second chance to pick up where they left off. Basically, remarketing or retargeting can help your business by:

  • Increasing your online conversions
  • Getting you better quality leads
  • Giving you a higher ROI as the cost-per-click is significantly lower than text ads

Based on carefully targeted keywords and response-driven messaging, Cardan Marketing can create single, multiple or split-run campaigns to maximize the impact of your Google Ads dollars and generate a stream of qualified leads.

Give us a call at 403.701.5772 to discuss adding Google Ads to your marketing strategy. Find out if Remarketing can help develop your business today.