Marketing Campaigns Blog Posts | Cardan Marketing Solutions

E-commerce: The key to business success during Covid-19

Apr 16, 2021 | Blog, Marketing Campaigns, Marketing Tips, Programming, SEO, Websites

The Covid-19 pandemic has forever changed the way business is conducted. From Zoom meetings to work-from-home staff to e-commerce. According to Statistics Canada, online sales reached an all-time high of 3.9 billion in May of 2020. That is a 110% increase compared to...

5 common SEO campaign questions & misconceptions

Feb 27, 2020 | Blog, Marketing Campaigns, Marketing Tips, SEO

By now, you’ve surely heard about SEO campaigns. Even if you don’t have your own website (which by the way, you should) you’ve likely heard of search engine optimization from a user’s perspective. However, an SEO campaign can be a very complicated subject even to...

What is Remarketing and how can it help me achieve my sales goals?

Nov 1, 2019 | Blog, Marketing Campaigns, Marketing Design, Marketing Tips

Once your website is attracting enough traffic on its own, a Remarketing campaign will follow up with visitors who have already shown interest in your products and services by seeking you online. Chances are, a high ratio of these users are in the market for the...

What is SEO and how does it impact my business?

Oct 30, 2019 | Blog, Marketing Campaigns, Marketing Tips

Search Engine Optimization (SEO) allows potential customers to find you online and access your company’s digital platform. When users are searching for a product or service online, they very rarely go beyond the first page of their search results. When your company...

What are Google Banner ads?

Oct 21, 2019 | Blog, Marketing Campaigns, Marketing Tips

Banner ads or display ads are image-based web ads that promote a product or service and link to its landing page on your website. They are usually used in conjunction with text ads and are part of a bigger SEM campaign. Your Google ads campaign allows you to advertise...

What is a Google Ads campaign and why you need it.

Oct 14, 2019 | Blog, Marketing Campaigns, Marketing Tips

Google Pay per Click (PPC or Google Ads) campaigns allow your site to gain immediate online visibility and increase your website traffic while your organic rankings climb to page one. Your PPC ads are the first listings you find in Google searches, and thus; they...

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