Banner ads or display ads are image-based web ads that promote a product or service and link to its landing page on your website. They are usually used in conjunction with text ads and are part of a bigger SEM campaign. Your Google ads campaign allows you to advertise on Google Display Network. This refers to an extensive list of websites, mobile sites and apps where you can promote your products and services. To maximize exposure, these ads can be created in a set of several sizes and versions.
Why use Banner ads?
As you probably know, 65% of the population are visual learners. This means, we are more prone to pay attention to information presented using graphics instead of words.
Banner ads are a very effective way to put your business in front of your customers. They can increase your brand recognition by graphically showing your logo, your products and your services in websites with related content.
Image ads are a great way to grab users’ attention and encourage them to engage with your company. As a result, display ads are very effective to get a lot of traffic to your website in a short period of time. The best part is, the cost per click (CPC) is only a fraction of the cost of text ads. Definitely a great short-term solution when budget is limited.
- Very low cost compared to text ads
- Receives exponentially more impressions
- Significantly boosts website traffic
- Results are immediate
Are the any drawbacks?
Although banner ads are great in generating high volumes of traffic, they are not great for lead quality. Display ads have significantly higher exposure, which means not every impression is going to be meaningful. They can receive a lot of unwanted clicks, which lead to higher exit and bounce rates on your website. Also, they can have significantly lower conversion rate compared to their text counterparts. On the other hand, these banners are effective for a shorter period. As users see the same ads over and over again, they can trigger ad fatigue faster. This means you need to replace them every 2-3 months and alternate your sets.
Cardan Marketing can design a set visually appealing banner ads featuring your products or services with a strong call to action to attract new and prospective customers.
Give us a call or request a quote today, to find out how banner ads can help enhance your brand recognition.