Oct 9, 2023 | Blog, Marketing Campaigns, Marketing Design, Marketing Tips, SEO
In the bustling city of Calgary, Alberta, where competition among businesses is fierce, having a strong online presence is essential. As technology continues to evolve, local search engine optimization (SEO) has become a pivotal strategy for businesses looking to...
Dec 23, 2021 | Blog
Phew! We made it! After another challenging and uncertain year, here at Cardan Marketing, we hope your holiday season is filled with harmony and loved ones. To our clients, thank you very much for trusting us with your business. Your success is our success! To our...
Apr 16, 2021 | Blog, Marketing Campaigns, Marketing Tips, Programming, SEO, Websites
The Covid-19 pandemic has forever changed the way business is conducted. From Zoom meetings to work-from-home staff to e-commerce. According to Statistics Canada, online sales reached an all-time high of 3.9 billion in May of 2020. That is a 110% increase compared to...
Mar 20, 2020 | Blog, Programming
Custom web apps are packed with features and functions based on each business’s needs. They are thoroughly tested and tweaked based on customer feedback to maximize usability and eliminate glitches. They have all the components you need to ensure every part of the...
Feb 27, 2020 | Blog, Marketing Campaigns, Marketing Tips, SEO
By now, you’ve surely heard about SEO campaigns. Even if you don’t have your own website (which by the way, you should) you’ve likely heard of search engine optimization from a user’s perspective. However, an SEO campaign can be a very complicated subject even to...
Jan 23, 2020 | Blog, Marketing Tips, Programming
By now, we are sure you’ve heard about custom software solutions. But, do you actually know what they are? In this digital age of online solutions, cloud storage and electronic payments, it makes sense to capitalize on the perks of modern communications to make...
Nov 27, 2019 | Blog, Marketing Tips
Although a cheap and quick solution, build-your-own website templates are usually not good tool to kickstart your business. There are a variety of providers like SquareSpace, Wix, and a wide range of prices to fit even the more astringent budgets. Online website...
Nov 1, 2019 | Blog, Marketing Campaigns, Marketing Design, Marketing Tips
Once your website is attracting enough traffic on its own, a Remarketing campaign will follow up with visitors who have already shown interest in your products and services by seeking you online. Chances are, a high ratio of these users are in the market for the...
Oct 30, 2019 | Blog, Marketing Campaigns, Marketing Tips
Search Engine Optimization (SEO) allows potential customers to find you online and access your company’s digital platform. When users are searching for a product or service online, they very rarely go beyond the first page of their search results. When your company...
Oct 21, 2019 | Blog, Marketing Campaigns, Marketing Tips
Banner ads or display ads are image-based web ads that promote a product or service and link to its landing page on your website. They are usually used in conjunction with text ads and are part of a bigger SEM campaign. Your Google ads campaign allows you to advertise...
Oct 14, 2019 | Blog, Marketing Campaigns, Marketing Tips
Google Pay per Click (PPC or Google Ads) campaigns allow your site to gain immediate online visibility and increase your website traffic while your organic rankings climb to page one. Your PPC ads are the first listings you find in Google searches, and thus; they...
Oct 7, 2019 | Blog, Marketing Campaigns, Marketing Tips
LEARN MORE GET IN TOUCH Content Marketing Content is King! One of the most efficient ways to proactively engage your audience is to provide them with content that they are interested in. Content marketing includes all the information you put out to communicate with...
Oct 1, 2019 | Blog, Marketing Campaigns, Marketing Tips
Developing collateral materials such as Stationery, Brochures, Portfolios, etc. will enable your company to further reach out to key audiences that prefer physical materials of communication as opposed to digital ones. These materials improve your branding and give...
