Oct 24, 2023 | Blog, Google Ads, Marketing Campaigns, Marketing Design, Marketing Tips
In the digital age, local businesses in cities like Calgary and Edmonton face fierce competition, not just from neighboring shops but also from online giants. To thrive in this competitive landscape, adopting digital marketing strategies such as Pay-Per-Click (PPC)...
Oct 23, 2023 | Blog, Marketing Campaigns, Marketing Design, Marketing Tips
The business landscape in Calgary and Edmonton, the two most bustling metros in Alberta, Canada, is as dynamic as it is competitive. With the continuous evolution of technology and consumer preferences, marketing strategies have significantly shifted toward more...
Oct 19, 2023 | Blog, Marketing Campaigns, Marketing Design, Marketing Tips
In the ever-evolving digital marketing landscape of Calgary and Edmonton, email remains a potent and personal way to connect with customers. However, with crowded inboxes and increased customer selectivity, businesses need to adopt clear, targeted, and engaging email...
Oct 17, 2023 | Blog, Marketing Campaigns, Marketing Design, Marketing Tips
Calgary’s dynamic business environment demands effective digital marketing strategies to thrive and succeed. Many businesses in the city recognize the need for professional assistance in navigating the digital landscape. In this article, we will discuss the key...
Oct 16, 2023 | Blog, Marketing Campaigns, Marketing Design, Marketing Tips, Social Media
In the bustling business landscape of Calgary, social media marketing has become a paramount strategy for companies to connect with their target audience, build brand awareness, and drive growth. With its diverse and engaged population, Calgary offers a unique market...
Oct 13, 2023 | Blog, Marketing Campaigns, Marketing Design, Marketing Tips, Social Media
Calgary, known for its stunning landscapes and thriving economy, offers a vibrant business environment. In today’s digital age, a robust online presence is essential for success, and one of the most effective ways to achieve this is through Social Media...
Oct 12, 2023 | Blog, Marketing Campaigns, Marketing Design, Marketing Tips, SEO
Calgary, nestled in the foothills of the Canadian Rockies, is not only a hub for natural beauty but also a bustling urban center with a thriving business community. As local businesses in Calgary aim to flourish in a highly competitive environment, understanding the...
Oct 11, 2023 | Blog, Marketing Campaigns, Marketing Tips, Social Media
In today’s digital age, where consumers heavily rely on online searches to make informed decisions about products and services, having a strong online presence is paramount. One of the essential tools for achieving this is the Google Business Profile (formerly...
Oct 10, 2023 | Marketing Campaigns, Marketing Tips, SEO
In the digital age, local search engine optimization (SEO) is a critical tool for businesses in Calgary, Alberta, Canada, looking to thrive in the fiercely competitive local market. With consumers increasingly turning to the internet to find products and services in...
Oct 9, 2023 | Blog, Marketing Campaigns, Marketing Design, Marketing Tips, SEO
In the bustling city of Calgary, Alberta, where competition among businesses is fierce, having a strong online presence is essential. As technology continues to evolve, local search engine optimization (SEO) has become a pivotal strategy for businesses looking to...
Dec 23, 2021 | Blog
Phew! We made it! After another challenging and uncertain year, here at Cardan Marketing, we hope your holiday season is filled with harmony and loved ones. To our clients, thank you very much for trusting us with your business. Your success is our success! To our...
Apr 16, 2021 | Blog, Marketing Campaigns, Marketing Tips, Programming, SEO, Websites
The Covid-19 pandemic has forever changed the way business is conducted. From Zoom meetings to work-from-home staff to e-commerce. According to Statistics Canada, online sales reached an all-time high of 3.9 billion in May of 2020. That is a 110% increase compared to...
Mar 20, 2020 | Blog, Programming
Custom web apps are packed with features and functions based on each business’s needs. They are thoroughly tested and tweaked based on customer feedback to maximize usability and eliminate glitches. They have all the components you need to ensure every part of the...
Feb 27, 2020 | Blog, Marketing Campaigns, Marketing Tips, SEO
By now, you’ve surely heard about SEO campaigns. Even if you don’t have your own website (which by the way, you should) you’ve likely heard of search engine optimization from a user’s perspective. However, an SEO campaign can be a very complicated subject even to...
Jan 23, 2020 | Blog, Marketing Tips, Programming
By now, we are sure you’ve heard about custom software solutions. But, do you actually know what they are? In this digital age of online solutions, cloud storage and electronic payments, it makes sense to capitalize on the perks of modern communications to make...
Nov 27, 2019 | Blog, Marketing Tips
Although a cheap and quick solution, build-your-own website templates are usually not good tool to kickstart your business. There are a variety of providers like SquareSpace, Wix, and a wide range of prices to fit even the more astringent budgets. Online website...
Nov 1, 2019 | Blog, Marketing Campaigns, Marketing Design, Marketing Tips
Once your website is attracting enough traffic on its own, a Remarketing campaign will follow up with visitors who have already shown interest in your products and services by seeking you online. Chances are, a high ratio of these users are in the market for the...
Oct 30, 2019 | Blog, Marketing Campaigns, Marketing Tips
Search Engine Optimization (SEO) allows potential customers to find you online and access your company’s digital platform. When users are searching for a product or service online, they very rarely go beyond the first page of their search results. When your company...
Oct 21, 2019 | Blog, Marketing Campaigns, Marketing Tips
Banner ads or display ads are image-based web ads that promote a product or service and link to its landing page on your website. They are usually used in conjunction with text ads and are part of a bigger SEM campaign. Your Google ads campaign allows you to advertise...
Oct 14, 2019 | Blog, Marketing Campaigns, Marketing Tips
Google Pay per Click (PPC or Google Ads) campaigns allow your site to gain immediate online visibility and increase your website traffic while your organic rankings climb to page one. Your PPC ads are the first listings you find in Google searches, and thus; they...
